Shape Africa's Visual Identity
A Call for African Youth Creatives.
Logo Design Competition
A Call for African Youth Creatives
"African youth shaping the identity of the African continent's future for a unified African Business Language"
HWEBO African Business Language is officially inviting young African creatives, designers, and artists from across the continent to participate in its flagship Logo Design Competition.
HWEBO is a groundbreaking, Africa-based initiative dedicated to developing a unified African Business Language. The goal is its adoption as an official African Business Language (ABL) of the African Union (AU) for trade, commerce, and diplomatic agreements across all AU Member States.
By uniting the continent's most widely spoken indigenous languages into a single, modern medium, HWEBO ABL represents a massive economic and cultural leap forward. The initiative directly supports the African Union's Agenda 2063 framework to build an integrated, prosperous, and peaceful Africa driven by its own citizens.
The HWEBO Vision
To establish a single, modern, and inclusive African Business Language that fosters economic growth, cultural pride, and global influence, while accelerating the promise of the African Continental Free Trade Area (AfCFTA).
Shape Africa's Visual Identity
This competition is a call to action for young Africans — ranging from professional graphic designers and students to budding artists — to showcase their talent and imagination. We are looking for a logo that embodies the vision of HWEBO as a central catalyst for African unity and economic independence.
Eligibility Criteria
Eligible to Apply
- African youth aged 15–25 at time of application
- Citizens of an African Union (AU) Member State
Not Eligible to Apply
- Family members of HWEBO employees and associates
- Council members, Directors, Consultants and their families
Design & Submission Guidelines
Colour Palette
Designs must incorporate the official colours of the African Union. Refer to the African Union flag and logo.
Concept Narrative
Applicants must include a brief written explanation detailing the meaning, symbolism, and elements of their logo design.
Format
Submissions must be delivered in an editable PDF or Adobe Illustrator (.AI) format.
How to Apply
Entries must be submitted via email to the official address below.
$10,000 USD Prize Pool
HWEBO ABL has pledged a total prize pool of $10,000 USD to reward the top three creative talents.
1st Place
$6,000 USD
- Official HWEBO Certificate of Recognition
- Official HWEBO Logo adopted (IP belongs to HWEBO ABL)
- Recognition on the HWEBO website for one year
2nd Place
$2,500 USD
- Official HWEBO Certificate of Recognition
- Recognition on the HWEBO website for one year
3rd Place
$1,500 USD
(amount pending confirmation)
- Official HWEBO Certificate of Recognition
- Recognition on the HWEBO website for one year
Important Timeline
1 July 2026
Call for Participation Opens
15 July 2026
Deadline for Submissions
Early August 2026
Winner Announcement
The Selection Process
Submissions will be reviewed by an elite jury composed of HWEBO academic experts alongside prominent African visual artists and creative design professionals. Entries will be evaluated based on creativity, original artistic merit, and alignment with the HWEBO ABL vision.
Submit Your Entry
All submissions will be online using the official email address provided on this page. Direct entries via employees or entries through third parties will be automatically disqualified.
For all enquiries, please contact the HWEBO ABL Secretariat using the contact details on the HWEBO ABL website.
Ready to Shape Africa's
Visual Identity?
Submissions open 1 July 2026. Don't miss your chance to design the face of a continent-wide movement.